20 Must-Have Marketing Tools for Wise Marketers

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As a marketer, you’re often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there’s a tool or service for almost every marketing activity out there, with new ones popping up … Continued

Content Marketing: 6 Practical TIPS for an Integrated Strategy

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Having a solid Content Marketing strategy, is the key to helping brands achieve their business goals and accurately measure performance. Companies can further avoid “ready-fire” accidents by combining their PR, marketing, and digital strategy.

SEO Basics that ANYONE CAN master!

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Search-engine optimization – SEO, has gone through a series of evolutions over the years. Older tactics, which focused on keyword-based optimization and black-hat practices, have become obsolete, and modern strategies, which focus on user experience, have come to replace them.

10 User Experience Testing Tools YOU NEED TO KNOW About

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No matter how much effort you’ve put into designing your website or mobile app, the proof is in the testing—user testing, which allows you to learn what the actual users of a website think about it and how they use … Continued